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Run Windows on Mac

Parallels Desktop for MacRun Windows on any Mac—Intel or Apple silicon—and experience a seamless integration between operating systems.Find the Parallels…

How Can Intent Data Be Used In Account-Based Marketing?

It’s no longer enough to broadly target an industry or job title.Successful B2B marketing requires we understand the specific needs…

How to Leverage Intent Data to Drive More Business

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a…

How INTENTIVE’s Buyer-Level Intent Insights are Driving Revenue

When we introduced INTENTIVE, our intention (yes, pun intended) was to change how B2B marketing gets done.In this blog, we’ll…

How to Keep Up with B2B’s Latest 2024 Trends

Throughout each section, you’ll come to understand which subjects and topics matter most to professionals in each industry.These findings and…