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- How Can Intent Data Be Used In Account-Based Marketing?
- How to Leverage Intent Data to Drive More Business
- How INTENTIVE’s Buyer-Level Intent Insights are Driving Revenue
- How to Keep Up with B2B’s Latest 2024 Trends
- How To Use Intent Data To Identify Target Accounts And Understand Buyer Needs
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- The Rise of Impact Accounting
- CFO Insights: Top Priorities for CFOs in 2024
- Unraveling the Future of Talent Acquisition: The Impact of AI and Beyond
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- Human Resources
- How To Integrate Intent Data Into Your Martech Stack
- Identity as a Service (IDaaS) for Dummies
- How to Empower a Remote Workforce
- The State of Digital Transformation in 2023/24
It’s no longer enough to broadly target an industry or job title.
Successful B2B marketing requires we understand the specific needs and behaviors of our customers.
While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).