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When we introduced INTENTIVE, our intention (yes, pun intended) was to change how B2B marketing gets done.
In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.
Unmatched Performance of INTENTIVE
INTENTIVE vs. BuiltWith in Google Ads
In this channel test, our marketing team ran an experiment with targeted ads using two different sets of data:
- The first packed with insights and information gleaned from INTENTIVE
- The other from BuiltWith, a third-party web-scraping tool
The results?
INTENTIVE’s data didn’t just perform well; it outperformed the competition significantly.