How to Leverage Intent Data to Drive More Business

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service.

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend.

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

To properly leverage intent data and efficiently drive more business, here’s what you need to know.