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This white paper, sponsored by B2Lead, explores the state of full funnel demand generation, focusing on leveraging tech and data to humanize lead engagement. The report examines the most effective ways to drive leads and re-engage past customers, featuring insights from leading industry experts on topics such as the newest, most successful lead generation channels, how to humanize the lead generation process beyond form fills and into targeted outreach campaigns, and the must-have strategies assisting marketing teams in their lead scoring and generation efforts.
According to the report, lead generation takes a targeted approach and it is essential to evaluate a channel’s performance and gain insight from existing customers on their experience. The report also points out that optimizing lead gen strategies to drive engagement means it is essential to evaluate a channel’s performance and gain insight from existing customers on their experience. Additionally, marketers should inquire where current clients received most of the information that guided their buying decision to identify areas for potential growth and expansion.