How Can Intent Data Be Used In Account-Based Marketing?
It’s no longer enough to broadly target an industry or job title.Successful B2B marketing requires we understand the specific needs…
How to Leverage Intent Data to Drive More Business
Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a…
How INTENTIVE’s Buyer-Level Intent Insights are Driving Revenue
When we introduced INTENTIVE, our intention (yes, pun intended) was to change how B2B marketing gets done.In this blog, we’ll…
How to Keep Up with B2B’s Latest 2024 Trends
Throughout each section, you’ll come to understand which subjects and topics matter most to professionals in each industry.These findings and…
How To Integrate Intent Data Into Your Martech Stack
In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into…
How To Use Intent Data To Identify Target Accounts And Understand Buyer Needs
Intent data is a powerful tool that can transform the way we approach B2B marketing strategies.Over the past two years,…
4 Ways to Future Proof Your Business
Explore four key strategies to future-proof your business amidst uncertainty. This report emphasises mastering costs, compliance, and cash flow; strengthening…
Identity as a Service (IDaaS) for Dummies
As a business expands and scales, it adapts with applications to streamline its network and operations.Where an employee may have…
How to Empower a Remote Workforce
Work has changed. It’s time to adapt.The days of a 9 to 5 workday — exclusively from the office —…
The State of Digital Transformation in 2023/24
In an increasingly digital world, most businesses are considering some form of digital transformation to boost their competitiveness and ability…